Mobile Marketing Inspiration
Does buying paint immediately strike you as an experience for your mobile phone or tablet? Would you consider it something that would easily translate into a useful mobile experience?
PPG Pittsburgh Paints is showing that something as traditionally boring as “watching paint dry” can, with a little thought turn into something useful and which helps businesses make sales.
This company has created an app for tablet devices that allows you to take a photo of your room, then use the app to ‘paint’ the room different colors. Great for homeowners to try out new colors and combinations, brilliant for painters and decorators as well as interior designers to showcase their ideas and ‘sell’ them to prospective clients.
This is an innovative use of mobile technology and shows just what is possible when you start to think about how to incorporate the latest technology into your marketing efforts.