Mobile Marketing Inspiration
Does buying paint immediately strike you as an experience for your mobile phone or tablet? Would you consider it something that would easily translate into a useful mobile experience?
PPG Pittsburgh Paints is showing that something as traditionally boring as “watching paint dry” can, with a little thought turn into something useful and which helps businesses make sales.
This company has created an app for tablet devices that allows you to take a photo of your room, then use the app to ‘paint’ the room different colors. Great for homeowners to try out new colors and combinations, brilliant for painters and decorators as well as interior designers to showcase their ideas and ‘sell’ them to prospective clients.
This is an innovative use of mobile technology and shows just what is possible when you start to think about how to incorporate the latest technology into your marketing efforts.
A Pew Internet research update confirms that 45% of Americans own a smart phone, you can see the data here this shows how important it is to have your website optimized for mobile browsers. If you have your website on a blog platform like WordPress then it’s easy as there are many plugins that will allow mobile users to access a mobile friendly version of your site. WPTouch is one of the better ones IMHO.
Because Smartphones and tablets are becoming so popular, having a website that’s very complicated to navigate, relies on Flash or other ‘heavy’ technologies can be a drawback. having a dedicated mobile website is an option but is not always cost effective. You need to know how many people are visiting your site from a mobile device. If you have Google Analytics installed you’ll be able to see immediately whether spending the money on a dedicated mobile site is going to be worth it. After all if you only get 5 visitors a month out of two thousand, then you may not feel it is. A word of caution however, statistics show that mobile visitors are more likely to buy!
What is very clear from all the research done and still being carried out is that smartphone usage is here to stay and, because a consumer has their phone with them practically 24 hours a day they’re a marketing platform you cannot aford to ignore.